I combine marketing insight with user-centered design to create experiences that not only delight users but also drive measurable business growth. With over 10 years of hands-on experience, I identify and remove obstacles that block user engagement and conversion, turning challenges into clear, actionable solutions.
Rival transforms exercise from a solo effort into a social,
motivating, and rewarding system, making fitness
approachable, habit-forming, and behaviorally supportive.
TransitFlow is a commute assistant that helps users stay on
time by combining real-time payments, predictive reminders, and glanceable watch notifications.
The objective was to identify high-impact usability improvements that could be implemented quickly while
also establishing a longer-term UX roadmap.
Managed social media and web content promoting product launches, news, and events
Supported communications for training courses and software product launches via email and LinkedIn
Managed social media and web content promoting product launches, news, and events
Conceptualized/Designed print/digital ads to introduce the Hymer brand to the North American market.
Designed a range of banner stands for internal events, trade shows and conferences.
Developed intuitive interfaces tailored for car dealers looking to buy and manage sales leads.
I’m ready to take action and deliver results from day one — whether it’s improving usability, optimizing customer journeys, or aligning design with strategic marketing goals. Collaborative and solution-focused, I’m the partner you need to solve problems quickly and methodically, helping brands connect with their audiences in meaningful ways.
If you’re looking for someone who can jump in, add value fast, and help your brand click with its audience – contact me and let’s make it happen!